Werk, Freelance Branding, Graphic Design and Advertising Newcastle upon Tyne



 

PROJECT

Branding and signage

CLIENT

Barkers. Dog Groomers

DATE

2022

Barkers. The Dog Groomers brand

Dog grooming is a growing market, and Barkers wanted to stand apart. In a world full of DIY logos and Canva templates, they were looking for something that felt confident, high quality, and full of personality, just like the dogs they care for.

We took time to get to know the business, its location, and the kind of clients they attract. Their ethos was all about creating a calm, stylish environment where pets are treated like part of the family. The brand needed to reflect that.

Our idea? Use the scissors not just as a literal nod to grooming, but to capture a simple truth, a well-groomed dog is a happy dog. The final concept is warm, clean, and has just enough attitude to stand out on a busy high street.

This wasn’t just about looking good. It was about echoing the quality of service Barkers provides and giving them a brand that feels a cut above the rest.

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